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    Trademark14 June 2026 9 min readBy Taxpex Editorial

    Trademark vs Copyright — What's the Difference?

    Trademark and copyright protect different things. Use this guide to understand which one (or both) your brand needs in 2026.

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    Trademark and copyright are the two most commonly confused intellectual property rights in India. Both protect creative work — but they protect very different things, under different laws, with different validity periods.

    One-line definitions

    • Trademark — protects brand identifiers (name, logo, tagline) used in trade.
    • Copyright — protects original creative works (books, music, art, code).

    Side-by-side comparison

    ParameterTrademarkCopyright
    ProtectsBrand identifiersOriginal creative works
    Governing lawTrade Marks Act, 1999Copyright Act, 1957
    AuthorityTrade Marks Registry, IP IndiaCopyright Office, India
    Symbol™ / ®©
    Validity10 years, renewable foreverLifetime of author + 60 years
    Govt. fee₹4,500 / class (indiv/MSME)₹500 – ₹5,000 per work
    Mandatory registration?Recommended (rights only on registration)Optional (rights exist on creation)
    Example'Apple' the brandApple's marketing video

    When you need a trademark

    • Naming a brand, product or service
    • Designing a logo or wordmark
    • Creating a tagline used in marketing
    • Building a distinctive brand identity
    • Writing a book, blog or course
    • Composing music or producing a film
    • Designing artwork, illustrations, photographs
    • Writing software code or creating UI designs
    • Creating training content, videos, podcasts

    The grey zone — your logo

    A logo is creative artwork and a brand identifier — meaning it is eligible for both copyright and trademark protection. Best practice: register copyright in the artistic work and trademark for its use as a brand mark.

    Quick note

    If your logo was designed by an agency or freelancer, ensure copyright is assigned to your business in writing — otherwise the designer owns it.

    Real-world examples

    AssetProtected by
    The word 'Taxpex'Trademark
    The Taxpex logoTrademark + Copyright
    A Taxpex blog articleCopyright
    A Taxpex training videoCopyright
    The Taxpex taglineTrademark
    The Taxpex website designCopyright

    Validity comparison

    • Trademark — 10 years, renewable indefinitely. Coca-Cola is a trademark since 1893.
    • Copyright — lifetime of the author + 60 years. After that the work enters the public domain.

    Which one should you file first?

    If you're building a brand, file the trademark first — it's the front door of your business and the most valuable to protect. Copyright in marketing collateral is automatic the moment you create it; formal registration is mostly evidentiary.

    FAQs

    Do I need both for my brand?

    Yes, ideally. Trademark protects the brand name and logo; copyright protects your creative content (videos, blogs, designs).

    Can I copyright a brand name?

    No — names are not copyrightable. Names are protected only under trademark law.

    Is copyright registration mandatory?

    No — copyright exists automatically the moment a work is created. Registration is recommended only as evidence in disputes.

    Build your brand the right way — start with trademark registration from ₹3,999.
    Topics covered
    trademark vs copyrightdifference between trademark and copyrightip rights indiabrand protection
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    Written by
    Taxpex Editorial

    Senior contributor at Taxpex Consultancy. Reviewed by a practising Chartered Accountant. Published on 14 June 2026 · Updated on 14 June 2026.

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